Because data privacy is everything! People finally are able to set policies in place instead of huge corporations and this not only will save money but also pay people properly for their data. I am currently invested in David Chaum's new project because he was a true purveyor in the crypto movement! I don't think this could have come at a better time than now: https://www.youtube.com/watch?v=qYGwODG3JGs&app=desktop