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Cryptoprojects have always been treated with caution, but this does not prevent if the partnership is profitable and it is not necessary to wait for the hype.
In any case, during the big pump of 2017, investors were not careful if they saw the blockchain, cryptocurrency,
bitcoin... in the description or name of the project. Now it is not about partnership, even investors have changed their attitude to crypto.
2017 was a very good year for investors. But after 2017 the investors became much more experience that they was in 2017.