The trend went into overdrive in 2018, when the price of Bitcoin  hit a peak of nearly $20,000 and Ethereum notched $1,200. ICO funding hit $6.3 billion in only the first three months of the year, as noted by Coindesk, but, fast forward six months and a new trend has emerged. Public ICOs, which allow anyone to invest, are increasingly replaced by a new approach of limited, private sales that consist only of accredited investors and close connections. Many ICOs today include no public sale component, with retail investors forced to wait until a token is listed on an exchange. This situation drove the impose the maximum number of investors allowed in participating in ICOs, that's why they impose soft cap capitalization, to compensate for the minimum number of investors on every ICOs, the most current on this trend are Poseidon, EtainPower and Bitrus.