I am of the opinion that the bitcoin group made a serious mistake by not registering and owning the site bitcoin.com. Allowing Mr. Var to register and own Bitcoin.com will definitely affect bitcoin because bitcoin.com is already associated with it. If Mr var sneeze now the whole team will cold.
There is no bitcoin group. It's all a bunch of individuals with varying agendas and plans. Bitcoin.org is owned by Theymos and Cobra. They could both go full Craig Wright with the right combination of drugs, and indeed Cobra appears to be about 5-6 different people these days.
If Ver hadn't got his hands on bitcoin.com he could've tried an alternate domain and used financial and technical muscle to push it as high as possible in search results. It becomes whack a mole ish in a very short time.