Since micro payments will be on demand to meet the requirement free,fast and instant services providers will conquer the market. There is competition among various projects and Nano is one of them which has been very advanced since last bull run. Last time prices were driven totally a speculation but this time both things will play role. Nano is very cheap and most probably bottom has been seen already.
Nano have good tech behind, is very fast and feeless, but in my opinion is lacking good / aggresive marketing. Look at Tron, a shitcoin with nothing special but with aggresive marketing and a lot of partenerships is in top10. The good thing is that now you can buy it cheap, at under 1$ is a good deal. This is my personal opinion, no FUD or financial advice. Peace!