PR Update - CEO, Dr. Koepsell


PR strategy going forward: Everything we do from now on will be based on metrics, with the measure being: does it increase the user base. We can track that using google analytics, and our google cloud console, and correlate to the appearance of news articles, etc. Blog posts, and crypto-focused articles so far have a negligible impact on user base, with the highest recorded jump in users and websites being about half of a percent jump beyond background. Only articles in mainstream press, which our PR guy Chris Powell is constantly working those connections (e.g. Financial Times, Wired, Reuters) have shown to improve acquiring of users beyond background over 1% - background being our ongoing google ads campaigns) and those contacts take a while to nurture, but we are constantly working them.