I agree with you. It is very difficult to determine whether the project will be promising and successful at an early stage. Therefore, investors want to know the project team and what their experiences in carrying out successful projects.
Yes, and in this case, they have to believe the information that is provided on the network, since this can't be verified. But let's hope that the risk justifies the means.
f the information is online, it can be checked. There have already been many cases when fraud ICOs were exposed in this way.