That is good campaign for some people to grab free XLM from coinbase but not everyone is going to get benefited of that. This will help new people or existed holders to get bonus. Today's $50 will surely be 10x in coming months that is how I watch. This is decent amount at least for US citizen to come closer to cryptocurrencies this way.
This is a great campaign because it allows you to introduce Stellar to many other people, and it does it through videos .... a much more effective means than articles, forums or chats; the video in fact has a much more direct impact and goes much deeper into people's psyche.
