In such difficult market conditions only the best project can servive. Bad projects even will not start the work.
If the project is real and fair, market conditions are not substantial. Such a project will begin work and will be successful or not, regardless of the dynamics of prices for
BTC or
ethereum.
It is mach more difficult to work in bad market conditions. In 2017 people invested money in all the projects independent from the idea. Now they lost a lot money and simply do not trust all crypto projects. And in such conditions it is really very hard to work.