Those are a huge amount of bets for the length of time the site has been around compared to others which have been around for 2 or 3+ years.
Maybe they should consider taking customer investments on the site if they do not already on their frontier site primedice.
I doubt if it is really needed. Primedice is one of the older dice sites, created when Bitcoin were less than 400 dollars each, and I'm sure a lot of people bet a lot of BTC when it was cheap at that time.