This goes for any asset, manipulation via marketing and game theory is present in any market. People should always research the fundamentals and try to understand the thing they are investing in.
this is where most people failed to do - the basic things that will aid them in understanding the market. people are lazy to do their own research, so they just rely from someone else's predictions. this should not be the case. since it is your money at risk, you should be the only one responsible on how you decide on things. those speculations and predictions are your guide but you should not be reliant on those things.