Technology Verasity Proof of View looks intriguing. If it allows to avoid fake views, as in YouTube, it will allow to receive objective information about the views. A blockchain with a transparent system allows you to get true info.
I think this is the main advantage of blockchain, all actions within the system will be completely transparent.
Blockchain does have many advantages, it is full transparency and the highest level of security, but there are also disadvantages. I hope that the Verasity project will be successful, because it is necessary for the world, you need to make every effort to promote it!