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Wait a minute.. You think Merit is overrated and that good posts doesn't always receive merit while bad posts do.. yet you think it's good when a campaign is giving out a bonus to most merited users each week? It's a bit confusing.
For example, do you think that opening bounty campaign, giveaway posts deserve merit? I don't.
Or
https://bitcointalk.org/index.php?topic=5053587.msg49432429#msg49432429I can count all Merit in topics with "Merit" in the title: 27292 out of 308838 Merit (8.84%) was sent in a topic with Merit in the title.
1415 Merited topics with "Merit" word in the title? 9% and probably more, spent to talk about merit?
I know that the campaign was giving out a bonus to three of most merited users, the manager still check manually and pick three best posters for this week. Merit help them to make the right decision.