Isnt Sapling the only news that has ever happened to zcash since its launch two years ago? ...
That might be a valid claim to make if this was ZEC, but it's not.
ARRR is, literally, the only forced z transaction coin there is. Being on the bleeding edge of "no one's done this before" should, in and of itself, make anyone who has invested say "Hey, I should keep an eye on this!"