This is one of the major problems now why almost ICO failed, consider the bear market but the lack of trust. Due to 2017 ICO scams, investors are now afraid to invest. But there some ICO which is still worth to invest but you have to take some precaution, invest only what you can afford to loose.
This time ico looks different consider about some icos able to reach hardcap instantly and there was a lot of investors are searching the hidden gem right now. As long as you have done proper research and you can get the hidden gem.