The online marketplaces' competitors are on their way

MT's just launched a new token with the possibility of exchange to euro.
Yes, I was digging into this too. The fee is low enough to send the money. But I like the fact you won'y be needing a credit card anymore. This must be a nice turn-on factor for new users I believe.
i dont see any unique features for that incoming token that you are talking about because i think other existing cryptos do already have that feature . there are cheap but good alts that you can use to send or recieve money without the need of credit card of course because cryptos are already a payment method . exchanges and wallets nowadays do also have the feature to convert your cryptos onto a local currency ( fiat ) that you decide . so whats the catch?
It may be a utility token
That is, it may serve a very specific purpose which general purpose cryptocurrencies simply can't do. But as you correctly noted, all modern altcoins aim to be cheap (in transaction costs) and fast (preferably instantly fast), so it is next to impossible to develop something new that would beat the competition hands down in this field. You need to come up with something that other coins don't have, and that is a daunting task on its own which requires both an extraordinary mind and extreme effort