Projects that tried to implement such ideas failed. I think this is mainly due to the wrong approach. I think the guys will succeed!
This is why you decided so? I remember a lot of projects that tried to implement something in this niche, but everyone didnt have enough ... Someone have not enough investments, someone have not good lawyers.
I think that many people may assume that this project is also havn't enough something. But I will say that SWINCA has everything for a successful start! Now you only need time to implement!