Its a good question. I have my own tips for success ICO, project should be simple for understanding, team and advisors must have KYC, milestones should be done at time, by the way bounty and airdrops means not so much for me.
To be successful in the world of cryptocurrency is not something easy, because it must be fought for by studying, discussing, and exploring the character of the coins you want to trade.
By undergoing such a process it will be easier to analyze the price movements of a coin, especially new coins in the trade that have not been tested. Investing in new coins does require less capital than the old coins, but the risk is also greater where the market response still needs to be considered to make further decisions.