You are right!

Because at that time you probably were not familiar with Bitcoin and cryptocurrencies!
TL;DR : James defined about dozens of crypto projects in year of 2014 and after that.
then he was created and offered assets for each project on NXT  platform. After that, time passed and no progress was made in the projects. then these assets were undervalued and obliterated, and many investors were affected like me. after that the game has continued until today, by converting it's projects to each other and changing their names and goals.

If you are interested to know more, most documents are still available in this forum. Just search a little bit.