Know Your CEO is a good idea , if all ICOs starters pass Know Your CEO procedure then u will find that 99% of them just attracted by easy money making and scam intention.
i still dont understand why investors give their money to some unknown stranger with exchange of trash whitepaper and some promises and then Dev disappear or keep burning ICO fund by spending it on them selves and investors waiting for coin or token to take value while Dev/CEO living a luxury life with their money.