In my opinion the most important thing in cryptocurrency exchange this attention to traders. The lack of attention to users will lead to a drop in turnover and decrease in total income, as has happened on many cryptomeria where constantly hanging out transfers and tech support has not responded in weeks users.
In my opinion it is much more important to gain trust than attention
First, the project should gain attention and only after that gain confidence, therefore it is quite normal that they do so. Today there is a big competition among projects, therefore only projects with a professional team and a properly built marketing strategy succeed.