Yes, of course, of course this is important, a good product will certainly be an advantage of the project itself so they believe that the ongoing project really has good potential, with the existence of good products it will certainly be easier to attract investors to want join in the ongoing project
Of course, the product is an advantage but it does not seem to be too useful for the present time when the ICO market has too many risks, even if a project has full products, investors still doubt and dare not invest. Therefore, investors at this point are only interested in contracts between exchanges and projects, they only care about the project will be listed when it succeeds, problems such as products, people no longer have too much intentionality when that can't assess the benefits that the project can bring