Too late. They most likely missed the crypto train. Banning crypto ads and accounts damaged their reputation and it wasn't already in a good shape before it.
It will still create some hype however. It still has a name which is worth millions of dollars. Just a name...
And this name is enough to reach the desired position. In this case, everyone is looking for more profitable money and fbcoin began to look like one of them. Probably a new hype on the way.