The team is the most important. You need a frontman who will publicly promote the project to attract other investors. If the own team do not want to promote it then who will want to invest in it?
That is not the way I see the importance of team to a project, those scammers that are also promoting their project to scam people too are team and they are very effective when it comes to promoting but a team should be a strong one that can constantly generate strong ideas that will lead to the success of the project, without a strong, reliable, successful; and intelligent team, the project will have no success, as they will not be able to create a product that will be high in demand by people, and it is only when a product is high in demand that the coin becomes valuable, even if team are not good in promoting, we have bounty managers that will do that for them.