Just noticed, this is using 16nm chips!
Quote from the product page:
240 x A3205 Third Gen 16nm ASIC
Very well, i hope, really that they also plan to come with a 12nm part and 7nm part. MicroBT is good competition but more is netter.
I'm not very sure $1200 for 31T will look very enticing vs, say. 33T for $785 (especially with that tax in the US), but lets see who makes the first independent review, maybe its quiet or can be made more efficient.

Model Name | AvalonMiner 10 |
Hash Rate | 31TH/s,-5%~+5% |
Power Consumption | 1736 Watts,-5%~+15%(On Wall) (Minimum, Variant power consumption at different temperature and speed) |
Power Efficiency | 56J/TH,-5%~+15% |
Power Supply Input | 176~264V AC 50~60Hz 7.5~10A |
Chips | 240 x A3205 Third Gen 16nm ASIC |
Smart Controller | Canaan Kendryte K210 Artificial Intelligence SOC |
Connection | RJ45, Up to 254 Miners(theory) Daisy-Chain Connection |
Operating Temperature | -10℃~35℃ |
Air-intake Temperature | -10℃~35℃ |
Cooling | 2 x 12038 FAN |
Noise | 70db (Typical) |
Net Dimensions | 190mm x 190mm x 292mm |
Net Weight | 7.9kg |
I know they might just want to sound "advanced" and all, but that description is kinda scary. AI System On Chip? What else does that thing do besides handling the Asics?
PS: Repost per request of moderator.