Coins don't need to be innovative, they just need to work, honestly do you think the ordinary person really gives a shit if a coin is sha 256, scrypt with a specific algorithm.

At the end of the day coins just have bad names, bitcoin is great, litecoin is fine, iCoin is amazing (if the devs end up doing something with it), eCoin is alright... but really
most of the coins I don't see my GF ever taking a interest in besides iCoin.

I even like the name Digibyte but I am a geek, but outside the crypto community it's a name that won't fit well in the real world, unfortunately that's the same with most coins.