First thing first is the market situation currently. Besides, 4P's work perfectly in every sphere, so it's the same for the cryptomarket. 4P's, i.e. promotion, product, price and place, so I do the great research on these ones before investing in smth 
4 things that are mandatory for us to learn and that are indeed very important. Real products always provide a more efficient inventor, with the right promos and services, the results will be satisfactory. To get a new project you have to research it so that what you do does not regret it.
yes,, you are right
research in all parts from the project my friend, such as whitepaper, team and others
because, research is the most important things if we want to invest in the new projects of cryptocurrencies my friend
so, we don't drop our money in wrong place