Who wouln't notice the good momentum of the IOU. What ever currenly happening on the very unstable crypto market, the IOU team keep on its continuous developments and what is listed plans on its roadmap. That is one of the reason why they are not misdirecting to the wrong path. They are very realiable and responsible to every actions they take that would surely make their future beneficially.
I don't think that they are taking the wrong path, they are in the period where they need to establish the platform so it can be runned well once its published.