As you said, it's a free token. Whether you sell it at low or high price, you don't have capital for it so its still a profit.
I don't really have a game plan to make most profits, as much as possible I don't count my profit and its just right amount. If you will aim for "most" you are likely to get out of your boundary and can do things that isn't right.
right what you say in situations and conditions like now we also have to be smart and thorough in following the project because now many projects that only contain fraud