Have no idea what exactly you are referring to, but today lots of crypto investors and traders are working on that. I'm from quite a smal city and  the youngsters are just barely aware of the crypto here. Perhaps some info on the Net and that's it. Even more haven't heard of that at atll.  I mean there's no doubt some are using the Blockhain techlogogy and paying in BTC and ETH now, but the majoiry hasn't heard a thing about it yet. For the most part, it is still an idea.