Succinct, but the problem is that regular folk don't care about this stuff. Paypal don't list the minutiae of their technical differences vs. credit card companies.

Short-term, adoption is only going to be seen among people who are already cryptocurrency-savvy. I really don't think there's any changing this. You can't just add a cute mascot and expect Dogecoin returns in community size (the ship has sailed on that one and playing at being a second-rate Dogecoin seems both unwise and unnecessary to me). Over the long term I don't think it'll be an issue - any vendors who accept one coin can add support for more fairly easily, and if Bitcoin et al take off in the real world then adding Vert as a payment option just won't be a big deal. This assumes that a significant number of people have Vertcoins. Given the combined network hashrate among current scrpyt altcoins, and the current threat to those GPU miners from ASICs, I think it's plausible to say that a lot of people could be mining Vertcoin one day, and if that happens, network effects kick in.

The intractable problem is that Vertcoin doesn't offer anything for the point-of-sale user over and above existing and better-established coins. Attempting to talk your way out of this with clumsy marketing and mascots is a fool's errand.