Here is the actual rule:
However, if you are using the forum as a publishing platform to host something really substantial and useful, selling ads in that substantial work is allowed. To be eligible for this, your post must be in a topic that you started, and your post must be substantial and long enough to make the ad seem entirely insignificant. If in doubt, ask me.
The same thing from this topic, this topic is mainly supported by the administration and I do not think he asked for permission to do so. ---->
Overview of Bitcointalk Signature Anti-Spam Campaign ManagersI think we should differentiate between ads in this way and copying the signature code in each post as an alternative to signature campaign ads.
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The anti spam campaign managers thread you referenced is very content heavy and IMO, meets the criteria for having an ad based on the current rules. The thread in the OP has only basic information fairly easily obtainable.
Theymos was apparently asked if it is acceptable to host an ad in the thread referenced in the OP, and I would presume theymos either gave permission or didnt respond even if the OP were to ignore a denial to host an ad, theymos would have been aware of it and could have removed it.
The rule says to ask if you are not sure if your thread is content heavy enough. The rule doesnt say that you need to get permission ahead of time.
I would say if a lot of these types of threads start to pop up, then the rule should be reconsidered.