Not deeper research. Do a smarter research. Usecase is important, team experience is important, community response is important. Don't be fooled by flashy websites and whitepaper.
even when all the components you have mentioned are already owned by the team and we examine them well, not necessarily the project is very good and will succeed. because the project is a scam sometimes we meet after their sales are finished. there is no development and they run away.
It always happen. You think that project will succeed because their teams are active and doing well. It's not really a scam project, but it won't let you earn huge profit because they don't have plan to do developed it.
I have a token that I thought it would be a great idea to invest it because during the sale, their projects are making a noise in the market. Later on, after token sale. Everything went out of places. Its price is so low that you can't even sell it because its useless.