The answer is found on page one. People saw it as viable before they started mining it, correct? It was marketed to miners before mining.
And so now that we are mining we must market to the people who will be using it in future before they start using it.
It's one thing to say that, and entirely another to do so. Vertcoin currently has no non-speculative value. The people who might one day use it have no current interest in it, and won't unless the ASIC Armageddon kicks in. The people who might use it after that are so far away that talking about them makes no sense.
You can't sell average people on Vertcoin because the things that they're interested in don't collide with the things we're interested in.