Well, they see it as a competitor, so they hate it. Everyone hates their competitors, and will say everything against them so they will win. Sad thing. Those few that will cooperate and adapt to it will be the one that will shine the brightest.
I agree. The most successful businesses are those who aren't scare of the advancements that happens. Example are facebook, google, and etc and it is obvious how they still at the top of the world even though they have many competitors. Adaptations.