Sonm is better than golem but only when comparing technology. In terms of marketing I would say Golem has the upper hand. Somehow they made it possible for people to believe that Golem is something amazing, but in reality sonm has much more to offer
I also agreed with you the team have to focus on marketing too and now that time have been arrived to promote this with more aggressive approach. I believe one day it will get succeed to take more better position.