It is no longer news that Binance is launching their own chain on the 23rd of April, 2019. All BNB holders can convert their ERC 20 to Binance Chain and MITH has announce to be the first to migrate to Binance Chain and pumped 60% overnight. Is Binance Chain decentralized or semi-decentrilized considering that they will be in control of their chain network. With the lack of smart contract, are they really pulling any challenge to ETH? Well. If the purpose is for crowdfunding and the possibility of getting listed, BNB might receive a lot of attention. In my own opinion, Binance Team is setting the pace for other exchanges and they are doing really well.
We all know how hard Binance has been trying in their quest to be on top and they have shown a lot of people and the world they can be trusted with their system. It might not be now, but I think with the introduction of their own chain which will be kicking off very soon, I think a lot of project are already preparing to migrate but waiting to see its effectiveness first.
The only thing that may draw them back a bit is lack of new projects that are quality enough to run on their chain, we can see how strict Binance is, in their dealings, unlike Ethereum smart contract that could accommodate all sorts of projects and does not know if one is scam or not.