Okay. I've been in the industry for a long time. I've invested in my fair share of ICOs. Here's what I saw from this:

1. Their revolutionary new method of making coffee was not shown. Why? This is was their main selling point. From the video I saw it was a guy sitting beside a big machine - the machine could have been anything.
2. What does it solve technologically? I mean maybe it's just me because I like to put my crypto into unique projects but I saw nothing here that couldn't be solved with cold hard cash. Why don't they just join kickstarter? Why do they need crypto? - something to think about.
3. Did you see the marketing video? Whilst I usually give leway for bad marketing videos because not everyone can have an awesome photogenic picture with awesome acting skills. But there was zero passion in that.
4. Pictures looked like stock photos from istockphoto or somewhere.

Tip: When you're investing in ICO's think to yourself - how does crypto solve this problem? And can money solve it if they listed it on kickstarter or somewhere else? If money can solve it then drop it like a hot rock - they are using our new unregulated space to attract eager beavers to fork out their cold hard cash when realistically they shouldn't be - also, good luck with them keeping track of market prices and trying to help with it.

Hope that helps!