Well, whenever IEO is start booming, now everyone start to launch their own exchange to set up an IEO from the project.
It is true Ieo is booming nowadays, and most projects want the best for their project, hence the need for Ieo on a reputable exchange. Probit is a reputable exchange with history of success during Ieo, hence the new announcement . Note Probit exchange and Farm2kitchen are two different projects.