I don't know exactly why most people are actually making a fuss over Binance blockchain which is going to support decentralized exchanges. Well I think this initiative by CZ is still to promote Centralization and i don't think any crypto enthusiasts would want to buy into such an idea. So yeah it's from Binance, one of the popular cryptocurrency exchanges in the world but i doubt this idea of theirs would be able to sell off. Let's see as Ethereum blockchain comes out with strong next year with major updates.