who controls the market is news. why is the news? if news about a coin has a vision for the future, with news that many want to buy or invest in the coin. I think you are joining the crypto world because of the news, and the peak in the year that caused the price of bitcoin to be very high. and then bad news shows that bitcoin makes people afraid to lose, and sells their coins that cause market price go down ... I do not believe, rich people can control the market