seriously if bitcoin is destined to go mainstream then it's bound to happen regardless of 'image'. quite simply because it's so unique and there's nothing else like it.
i say allow the freedom of expression. it's the best way to develop ideas to strengthen bitcoin. you might not see the value in offering drugs for bitcoin, but neither did people in the past at other outlandish ideas.
nothing has to be done. just sit back, ride the wave and work like beavers. the types of people easily put off by these things aren't that valuable anyway (rats jumping ship at first sign of trouble).