Coindesk published a
REPORT that Samsung may soon issue their own token (Samsung Coin). It is still not confirmed yet but news like this are most welcome. Let's see how things unfold.
Currently, we are thinking of private blockchain, though it is not yet confirmed. It could also be public blockchain in the future, but I think it will be hybrid that is, a combination of public and private blockchains.
They've already utilized the ENJ if I am not mistaken? I think samsung should be clear on this side, launching their own cryptocurrency will not going to be effective if they are confusing their clients and customers. They should have their one word and I think if they want a samsung coin, then so be it. Don't associate other crypto at all.