Even if it is not true and it is just a rumor, it gives a positive impression to the people that are outside the cryptocurrency community that Bitcoin and other crypto assets are here to stay. Nothing is a bubble, and huge corporations try to take advantage over their competitors by integrating crypto wallets and other apps that are related to the blockchain and cryptocurrency industry.
Definitely this will create more awareness about bitcoin to outsiders, of course more enquiries will made by owners of those phones on the possible use of those wallets thus bringing in more adopters of bitcoin.
More so other phone manufacters will also follows suit the step taken by Samsung to also incorporates wallet features in their latest phones invariably bringing bitcoin into more limelight.