You need to be willing to spend a good amount on advertising if you want to get anywhere in this business. You will be going against established casinos with a big amount of players. The thing that a lot of these casinos are lacking is excellent customer service so if you can compete with that you will have good results.
Yes. Advertising is the lifeblood of every gaming business. With good advertising strategy, a new betting company will find it easy to break even.
Start with good advertising plans, make the site looks interesting and promote your site with a good branding and uniqueness, there's lots of established platform where gamblers already used to, offering some new stuffs that will encouraged them to visit and check your site will adds traffics, things that can also generate small profits to add from your starting capital, it's a long road before truly accumulate people to play but little by little you will attract new players, it's all about how willing the owners to spend and to patiently wait for the success of their business.