You need to understand that the project is under pressure from the overall situation in the crypto market. even if a particular project is doing well, and the general background in the crypto market is negative, the price of a coin will still fall.
There is a certain pressure from the market, but this does not mean that the price of tokens will fall, it all depends on the marketing of the project itself.
It is logical that the better the project advertising and increase its popularity, the better in the future will be promotion in the market among competitors