It is absolutely necessary to do thorough research when aiming at investing in a particular ICO, and there are many factors to be taken into consideration here. ICO allows projects a means of getting around the typical method that consists of pitching to venture capitalists or banks for financing, which is a time-consuming and difficult process. ICO is an example of financing democratization – everyone can invest what they want and potentially receive huge ROIs, although at high risk of losing all their investments.