We will therefore show that while your information is a changeable, ephemeral, ethereal representation of the self, of one’s identity at a point in time, the data used by companies to market to you can includes hundreds of instances of your data being used, manipulated, processed, sold, re-used for further marketing, anonymised (then sold), etc. It is this, our differentiator, that we contend that every single instance of data replicants of our personal information should be transparently observed and chargeable, where appropriate