For example, just one company can and often does hold your personal information as data in many systems across their organisation and used by different teams, departments and even external companies. Every single instance should be in scope of your understanding, as should the extent to which it is used for marketing and analytics. This then means that while a company may wish to request your consent to marketing, to treat this request as the right to make use of one’s personal information as one instance of personal data in one system is naïve. There is a cottage industry to marketing that when properly understood create an opportunity
for a more equitable financial / reward-based relationship.