Good luck everyone.
I like gjeric approach on the original concept, but it is quite hard to fill the negative space with that one, that's why I decided to take a different approach.
The target could be more translucent and in the background of the lettering to condense it more and elongate it...
but you will end up with the actual shape covering or being covered by the text, and that world defeat the purpose of it being in there in the first place.
There might be some clever way to make it work, I have a couple of years working as a designer and personally I just can't see it working like that.
Right on. I have no idea. Lol. Like I said I'm not a graphic designer. Just made a quick sketch. Lots of good work here but I shouldn't have included my sketch because too many people tried to make it work when it's not feasible.